Thursday, June 13, 2019

Choosing A Donor Recognition Wall

By Jeffrey Allen


All nonprofit organizations need to raise money in order to support their efforts to better the community they are helping. The success in doing so is the lifeblood of the organization. Having a donor recognition wall is an excellent way to show that the organization appreciates those that provide financial support for their efforts. Many will want to offer support and having a way to thank them with a display will also inspire many others to participate as well.

Glass presentations are both basic and modern. They can be as simple as a glass case with the names of the donors, or as elaborate as etched or smoked glass with backlighting and color to make the names stand out. The location should always be in a place that does not include children playing or other activities that might cause it to be bumped or broken to avoid any potential injuries.

Brick walls are an excellent and permanent choice for presenting the names of donors. There are a couple of ways of using this method. One is to have the names engraved in each brick. Another way is to use it as a backdrop for other display options. This provides a way to bring elegance into the presentation area, especially if it is set off from the surrounding wall.

Digital walls are great for ongoing fundraising efforts. When you have a campaign that is ongoing and trying to hit a specific target, this type of display can be easily updated with the latest tally so people can see how the campaign is progressing. Using the digital wall is both modern and updatable.

Putting a final architectural design together will provide a display that is both permanent and elegant. Most will incorporate glass, brass, and brick in the design. They are more expensive but worth it when larger campaigns are organized. They show the donors that you are serious about being a permanent part of the community and their contributions will live forever.

Budgets and planning need to be done before the campaign materials are created. Any fundraiser needs to have a budget that includes the entire project. Having this will help make it easy to create the various levels of contribution that will be needed for the different types of recognition. Not every donor should have their name on the wall, but those that give above a certain amount. This will inspire people to give more in order to be recognized.

At the end of the campaign, the wall should be built and then unveiled. A special event should be planned to have politicians, the contributors, and those that the money helps all present for a very special time. This gives great appreciation to those who gave and allows them to see how the money will be put to use. The event will also inspire others who did not participate to do so next time a fundraising effort is put forth.

Raising money for an organization is often a full-time effort. Those that donate money to further the cause should be rewarded and recognized for their generous contributions. Having a permanent place to show other potential donors that they too will be appreciated will increase the potential for future campaigns.




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