Tuesday, December 5, 2017

Desktop Or Mobile: Which Has More Long Island SEO Value?

By Paula Hess


To say that Long Island SEO services are expansive would be an understatement, especially when you consider the numerous platforms used to access the Internet. As of late, there has been a growing emphasis on mobile devices like smartphones. In fact, some have argued that these matter more than desktop computers these days. Which platform has more value when ranking for search engine results? Here are a few key points to make note of.

If you'd like to know when search engines started to place more focus on mobile-friendly websites, one can argue that it goes back at least a year. It makes sense when you consider how many people use their smartphones to go online. According to reputable authorities such as fishbat.com., approximately 77% of adults in the United States own smartphones. This indicates a large audience that any Long Island SEO agency should be mindful of.

The convenience factor of mobile devices like smartphones can't be denied, either. There was once a time when, in order to leave the house, we had to leave the Internet behind until we arrived home. In the mobile age we live in today, however, we can continually access the world's information by simply taking our phones out. To say that this remarkable would be an understatement, but it would be a mistake to say that this outright eliminates the importance of desktop platforms.

Even if mobile seems to take up more time from an online standpoint, desktop still matters for many reasons. For instance, when looking at your target audience, it's entirely possible that the vast majority of them use mobile devices to research products before going onto their personal computers to make purchases. This might be the result of security that most computers are known for today. Regardless, it's clear that desktop is still a major part of the SEO picture.

What about bounce rate, which seems to be more positive on desktop platforms than mobile ones? It's important to note - and this goes back to the idea of customer behavior - that one's attention span tends to go longer if they're logged onto a computer. Conversely, smartphones tend to result in more fidgeting, which can hinder one's attention. If you work for a Long Island SEO company, bounce rate will be one of the many details you report on.




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