When performing a search on Google, there will be numerous results that will be returned. Among these are known as rich snippets, which you might have seen a time or two, especially if you were searching for a recipe or project to try. Rich snippets are well-known by those in Long Island SEO, but others may be curious as to what they entail. Here is what you should know about them so that you can expand your SEO mindset.
Rich snippets, by definition, are search engine results that provide extra information alongside with URLs and their descriptions. For example, if you were to search for a recipe for strawberry lemonade, you might come across results that offer thumbnail images of the beverage in question. These are known as rich snippets, and it's safe to say that they matter. Reputable authorities on SEO, www.fishbat.com included, will agree.
Rich snippets can include star ratings, too. Regardless of what these ratings are attributed to, it's important to understand just how far these ratings go. Most people won't click on rich snippets if the star rating associated with them are less than three and a half. In fact, many users won't settle for anything less than a full five stars. For those that are looking to invest in rich snippet results, this is worth taking into account.
One of the benefits of rich snippets is the additional information that they provide. Let's say that you're in the market for bedsheets. You may come up with dozens of links, which will direct you to different shopping pages, but this doesn't mean that they will provide you with information at the onset. Rich snippets are more visual, which means that you'll immediately know more by looking at them. In other words, you'll be more enticed to click on them.
The way that rich snippets improve click-through rates should be noted, too. A click-through rate, or CTR, is the percentage of times a website or webpage is accessed through a certain link. When your site's CTR is high, this means that several people are landing there. For those that are looking to improve this statistic, on their websites, it would make sense to invest in rich snippets. The value that they provide, in the long term, can't be denied.
Rich snippets, by definition, are search engine results that provide extra information alongside with URLs and their descriptions. For example, if you were to search for a recipe for strawberry lemonade, you might come across results that offer thumbnail images of the beverage in question. These are known as rich snippets, and it's safe to say that they matter. Reputable authorities on SEO, www.fishbat.com included, will agree.
Rich snippets can include star ratings, too. Regardless of what these ratings are attributed to, it's important to understand just how far these ratings go. Most people won't click on rich snippets if the star rating associated with them are less than three and a half. In fact, many users won't settle for anything less than a full five stars. For those that are looking to invest in rich snippet results, this is worth taking into account.
One of the benefits of rich snippets is the additional information that they provide. Let's say that you're in the market for bedsheets. You may come up with dozens of links, which will direct you to different shopping pages, but this doesn't mean that they will provide you with information at the onset. Rich snippets are more visual, which means that you'll immediately know more by looking at them. In other words, you'll be more enticed to click on them.
The way that rich snippets improve click-through rates should be noted, too. A click-through rate, or CTR, is the percentage of times a website or webpage is accessed through a certain link. When your site's CTR is high, this means that several people are landing there. For those that are looking to improve this statistic, on their websites, it would make sense to invest in rich snippets. The value that they provide, in the long term, can't be denied.
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