Sunday, September 11, 2016

Boosting Business With Custom Trade Show Swag

By Kenneth Miller


A lot of companies use advertising and marketing to increase sales, attract customers and to boost profits. Radio and television commercials and advertisements in local press can be very effective and has worked for many businesses. Another way of promoting your business is by using custom trade show swag and many items are available.

Trade show swag is a free product or useful item that is given away to potential clients at an event. The merchandise often comes in the form of clothing and many firms will use shirts, caps and jackets with their logo and company name printed on to them. Other items will include golf umbrellas, jars of candy and sports drink bottles.

A large number of companies have said that they get more business after attending events, shows and exhibitions and handing out free stuff. A popular piece of merchandise has been mini flash drives with a logo stamped on. Most people own a cell phone and laptop so handing out free items relating to these devices is also a very useful marketing tool.

Giving out free merchandise is always effective and is a very good marketing tool for any type of business. Most food manufacturers will often give away samples of their wares to attract potential clients and this is a proven promotional technique. It is always advisable to try and speak to people you give your merchandise out to so that you can promote your product on a one to one level.

If your business is targeting children it is essential that any items you give out to them are safe. Only purchase items from supply companies that sell licensed products that have passed safety inspections. Anything made of glass or containing small pieces should be avoided and things like soft toys are a much better option.

When you are searching for a firm to manufacture and supply your promotional material there are many choices. Most firms can be found online and after letting them know what you need they will customize products to suit. It can be worth contacting them by telephone or email before you order as they will often make suggestions and share ideas which could be more effective than your original idea.

When you visit the exhibition or show it is essential to have plenty of swag to hand out to potential clients. Many of the large trade shows and fairs will go on for days and if you run out of merchandise it will not give a good impression. You should order more merchandise than you will need because you can always take it along to the next event so it is not surplus to requirement.

It is very important to use good highest quality products and you should buy the best that your marketing budget will permit. If you hand out free items and they fail or stop working it will give potential customers the wrong impression. When you are intending to use clothing to advertise your product or services you should offer different sizes and color options to appeal to a larger audience.




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